Introduction
Medicamen Biotech Ltd. is a leading pharmaceutical company specializing in the manufacturing and marketing of high-quality, affordable medicines across various therapeutic segments. The company operates through two divisions: Medicamen Biotech and Medicamen Lifesciences, each catering to different facets of the pharmaceutical industry. With a strong focus on research, regulatory compliance, and global healthcare accessibility, the company operates state-of-the-art facilities accredited by international health authorities.
Two years ago, Medicamen Biotech approached SANeForce for a Sales Force Effectiveness (SFE) solution through Medley, a partner we were already associated with. Recognizing their commitment to innovation and operational excellence, SANeForce provided a tailored SFE solution to enhance their sales processes. This collaboration has further strengthened Medicamen Biotech’s market presence, reinforcing its position as a trusted name in the pharmaceutical industry.
Challenges
Before implementing SANeForce’s solutions, Medicamen Biotech struggled with complex API integration challenges that significantly impacted their sales operations. The primary issue revolved around maintaining code consistency across multiple systems, including Product Sale ERP, Stockist ERP, and Pool HQ code. Each medical representative working under a stockist was assigned the same code to categorize their sales activities. However, even the slightest discrepancy-such as a missing or altered code-would disrupt the entire sales tracking process, leading to inaccurate data, misaligned stock records, and operational inefficiencies. These inconsistencies not only hindered real-time sales monitoring but also made it difficult to streamline workflows, creating significant bottlenecks in decision-making and overall business performance. Recognizing the need for a more robust and automated system, Medicamen Biotech sought a reliable solution to overcome these challenges.
Solutions Implemented
To overcome the operational challenges, SANeForce implemented a robust Sales Force Effectiveness (SFE) solution for Medicamen Biotech, which has been successfully running for the past two years. The solution encompassed key modules such as Daily Call Reports (DCR), Tour Planning (TP), and Expense Management, ensuring seamless workflow and improved field force productivity.
One of the critical improvements was the automation of both primary API integration and secondary data, which eliminated manual errors and enhanced data consistency across multiple systems. A well-defined structure was introduced for stockist creation, ensuring that each stockist was registered in an accurate and standardized manner. Furthermore, stockists had to be tagged to the field force with precision, ensuring that sales data was correctly mapped, minimizing discrepancies in stock tracking and revenue calculations.
Additionally, to streamline operations, Field force-wise Pool HQ Code and Non-Pool HQ Code maintenance were made mandatory, ensuring accurate categorization and smooth data flow within the system. Another essential enhancement was the systematic updating of the Product Sale ERP Code for each sale product, ensuring that sales tracking was precise and aligned with the overall inventory and distribution system.
By implementing these solutions, SANeForce enabled Medicamen Biotech to achieve higher operational efficiency, improve data accuracy, and streamline their sales processes, ultimately enhancing their market performance.
Conclusion
Medicamen Biotech’s journey toward operational excellence highlights the power of the right technological intervention. From struggling with API integration and code maintenance challenges to achieving a seamless and automated sales process, the transformation has been remarkable. By implementing a structured and intelligent SFE solution, SANeForce not only resolved critical inefficiencies but also empowered Medicamen Biotech with greater accuracy, transparency, and control over its sales operations.
This partnership underscores the importance of strategic digital adoption in the pharmaceutical industry, where precision and efficiency are paramount. As businesses navigate evolving market dynamics, having a reliable, data-driven salesforce automation solution can make all the difference.
If you’re looking to retransform your sales operations, streamline processes, and drive better business outcomes, SANeForce is the partner you need. Let’s transform the future of your sales together!!