Overview
Explore our comprehensive software features that optimize sample management and enhance customer relationships in the pharma industry.
About the Company
In 1980, Mr. N.H. Israni established Blue Cross Laboratories Pvt Ltd. with the vision of enhancing human life. Over the years, the firm has grown into one of India's leading research-based pharmaceutical companies, renowned for delivering healthcare products worldwide. Committed to the highest ethical standards and quality-focused principles, the organization has earned the trust and confidence of the medical community. Its flagship brands, MEFTAL and TUSQ, have become household names, trusted by consumers both in India and internationally.
Challenges
Blue Cross Laboratories Pvt Ltd. had been already using a software provider vendor before approaching SANeForce. They approached SANeForce with a requirement for a feature or functionality designed to manage and track the utilization of sample pharma products to their healthcare professionals. They required a feature that could help them optimize the process of sample utilization.
Solution
Blue Cross Laboratories Pvt Ltd has been using our web application for quite a while. At SANeForce, we analysed their needs and implemented our sample balancing system. Through our Pharma software for distribution, the head office or manager uploads the details of samples provided to medical reps. Medical reps can then acknowledge receipt and record the number of samples received. They can track and analyse the distribution and remaining samples. The allocation of further samples is based on the remaining balance.
Benefits Achieved
Enhanced Sales Tracking and Financial Management
With the secondary sales feature present in our Pharma Software for Distribution.
Blue Cross Laboratories Pvt Ltd can effectively track and manage sales, record detailed product transactions, ensure monthly data accuracy, gain market insights, and maintain steady product supply.
In addition, the Sample & Input Management System efficiently handle product samples and promotional inputs, enabling medical reps to track distribution, manage inventory accurately, get real-time updates, plan visits, and optimize sample usage.
Further, the Expense Statement feature ensures financial management by detailing sales expenses, ensuring policy compliance, enabling accurate reporting, easy expense attestations helping managers monitor expenditures and approve them strategically.
Workforce Management and Leave Optimization
The web-based tour plan offers a comprehensive solution for managing and optimizing medical reps' travel schedules, allowing for real-time creation, updating, and sharing of tour plans, efficient route planning and time management, managerial oversight and approval, and alignment with strategic objectives. The Leave Management System streamlines the process of managing employee leave requests and approvals, enabling online submission of leave applications, tracking of leave balances, automation of compliance with company policies, and generation of reports for better workforce planning.
Enhanced Daily Activity Management
The web-based Daily Call Report (DCR) feature enhances how medical reps log and manage their daily activities, allowing them to efficiently record real-time interactions with healthcare professionals and accurately capture critical information, including visit outcomes and sample distributions. The MIS reports feature in our Salesforce automation software enables Blue Cross Laboratories Pvt Ltd. to generate detailed reports on various pharma sales metrics, access real-time insights, and customize reports and dashboards in an easily interpretable format.
New Implementation
Based on the requirements provided by the firm, SANeForce has scheduled the implementation of new feature in the usage list. The unique doctor list or deduplication module is designed to streamline and enhance customer relationship management by maintaining a comprehensive and organized database of healthcare professionals. This feature ensures that each doctor is listed uniquely, eliminating duplicates and providing a clear, single point of reference for all interactions. It allows medical reps to access detailed profiles, including contact information, specialty, and history of interactions, facilitating personalized and effective communication.
“After using SANeForce’s software solution, we want to express our appreciation for the transformative impact it has had on our operations. Their web application, particularly the sample balancing system, has significantly improved our efficiency by enabling medical reps to manage sample receipts, distribution, and inventory with ease. We also want to thank SAN SFE for their dedication to data accuracy and their effective measures to eliminate duplication.”
Mr.Gurudas Bandodkar
Deputy General Manager, Blue Cross Laboratories Pvt Ltd
Conclusion
In conclusion, SANeForce has successfully partnered with Blue Cross Laboratories, a leading pharmaceutical company committed to enhancing human life through innovative healthcare solutions. By implementing our sample balancing system and other tailored features, Pharma Software for Distribution has empowered Blue Cross Laboratories to optimize sample distribution and enhance customer relationship management.
Moving forward, SANeForce remains committed to supporting Blue Cross Laboratories in achieving continued growth and excellence in the pharma industry.
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