About Micro Labs Limited
Founded in 1973, Micro Labs Limited is a leading pharmaceutical company headquartered in Bengaluru, India. The company delivers innovative medicines across therapeutic areas like cardiology, diabetology, pain management, dermatology, ophthalmology, neurology, and veterinary care, with a strong presence in global markets.
Recognized for quality and innovation, Micro Labs has received awards such as the IHW Digital Health Award 2024. The company’s mission goes beyond medicines they strive to improve healthcare outcomes worldwide.
To strengthen its operations globally, Micro Labs has been implementing our solutions in African markets, including East African countries like Kenya, Burundi, Rwanda, Tanzania, and Uganda, as well as other regions such as Angola, DRC, Malawi, Zambia, and Zimbabwe and few more.
“Since 2021, SAN SFE has transformed how we manage our field operations and improve our sample distribution. Mobile app enables us to work seamlessly from anywhere and anytime. Plus, the standout feature of the evaluation module helps to analyze the performance review of every medical representative.”
Sanjeev Sehgal
Senior Vice President, Microlabs, East Africa
What Was Holding Micro Labs Back
Before partnering with SANeForce, Micro Labs faced critical challenges that limited their field force effectiveness. Call planning lacked optimization, resulting in inefficient and unstructured visit patterns that reduced valuable time for medical representatives (MRs).
Moreover, the absence of real-time data and insights caused delays in decision-making, preventing managers from responding swiftly to changing market conditions.
Micro Labs also lacked a robust performance management framework, making it difficult to evaluate MR activities and provide targeted coaching to boost productivity.
These challenges underscored the urgent need for an intelligent, data-driven solution with capabilities such as sequential call planning, real-time reporting, automated sales tracking, performance coaching, Expense Management, and seamless integration of Primary and Secondary Sales all designed to bring clarity, agility, and measurable impact to their field operations.
SANeForce Solutions: How We Addressed the Challenges
To address these challenges, SANeForce implemented a suite of tailored solutions for Micro Labs:
1. SAN ZEN - Pharma E-Detailing Software
SAN ZEN, the advanced E-Detailing Software, was customized to ensure sequential call planning, preventing MRs from skipping visits. The system dynamically generates a list of doctors to be visited, eliminating the need for pre-selection and optimizing daily routes.
Importantly, multi-language customization was integrated to support diverse regional teams, enabling seamless communication and adoption across Micro Labs’ multilingual workforce.
2. Expense Management
A streamlined expense feature was introduced, allowing MRs to submit and track expenses efficiently, reducing administrative overhead and providing transparent approval workflows.
3. Tour Planning (TP) and Daily Call Reports (DCR)
The Tour Planning (TP) module enabled setting and tracking of sales targets, while the Daily Call Report (DCR) feature facilitated daily reporting, ensuring alignment with organizational goals and providing greater visibility into MR activities.
4. Sample Input Module
A customized sample input module was developed to manage and track samples distributed by MRs, ensuring compliance and inventory control.
5. Coaching Module
The coaching module introduced an evaluation scorecard to assess MR performance, providing insights for targeted coaching and development.
6. Order Management & Secondary Sales
Order Management system was implemented for East Africa, enabling managers to track distributor orders in real time, speed up deliveries, and streamline overall sales operations. In addition, a bulk upload feature for Secondary Sales automated reporting, reduced manual effort, and improved accuracy, giving managers a complete view of market performance.
7. Target Module
The target module allowed for setting and tracking of individual and team sales targets, aligning efforts with organizational objectives and ensuring Primary and Secondary Sales performance stayed on track.
Results 📊
The SANeForce implementation led to faster, more efficient field operations. MRs could now focus on doctor engagement and sales activities, instead of administrative tasks.
Real-time reporting improved data accuracy and allowed managers to make timely, informed decisions. Sequential call planning ensured that every doctor was visited strategically, optimizing coverage and engagement.
Order Management in East Africa streamlined distributor orders, sped up fulfilment, and gave managers complete visibility into primary sales, creating a smoother, more efficient sales workflow.
Secondary Sales reporting became automated and accurate, reducing delays and giving managers a clear view of market performance.
Impact 🌟
The transformation extended beyond operational efficiency. Managers gained actionable insights into MR performance, enabling targeted coaching and professional development.
Field teams became more productive and motivated, as the tools simplified their daily workflows and removed manual bottlenecks.
Globally, the SANeForce solutions helped Micro Labs Limited maintain consistent performance across 20+ countries, demonstrating the scalability and adaptability of the platform.
Conclusion ✅
By partnering with SANeForce, Micro Labs turned its sales operations into a digital-first, data-driven ecosystem. Automation, insights, and strategic tools such as SAN ZEN, E-Detailing Software, Expense Management, DCR, Tour Planning (TP), and Primary and Secondary Sales reporting empowered MRs, improved performance management, and enabled faster, more accurate sales reporting helping Micro Labs deliver medicines smarter and more efficiently worldwide.