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About Axia Lifesciences
Axia Lifesciences is a key player in Sri Lanka’s pharmaceutical industry, specializing in the import, in-licensing, commercialization, and distribution of pharmaceutical, biological, and medical intervention products. Managing a large team of medical representatives (med reps) across the country became challenging, especially in tracking daily work and handling their travel-related expenses. In April 2024, Axia partnered with SANeForce to automate these processes and bring more control and visibility to their operations.
Challenges Faced
Axia’s med reps had to manually fill out paper forms for their travel-related expenses, which caused errors, delayed approvals, and made it harder for them to get their travel claims settled on time. Med reps relied on paper printouts and manual record-keeping for expense tracking, which led to calculation errors, slow approvals, and reimbursement delays. Managers struggled to monitor where med reps were working, affecting territory planning and daily tracking. Finding employee records took too long, and calculating fuel expenses was often inconsistent, creating disputes. The entire process of managing Tour Plans (TPs) and reports was slow and manual.
The SANeForce Solution
To overcome these issues, SANeForce introduced a simple mobile app where med reps could log their work instantly. This gave managers real-time updates and made daily monitoring easier. With Geo-Tagging and Geo-Fencing, Axia could track med reps’ locations automatically, helping to manage territories more effectively.
“A few prominent I would say with the geo-fencing enabled and geo-tagging enabled reporting system. SANeForce gave a great control to our field force operations, especially adhering to the compliances and 100% accuracy on mapping our customers.”
Shandir BalaSundaram, Business Unit Manager
- Axia Private Limited
Travel-related expense claims were calculated automatically based on the distance travelled, making the approval of travel costs faster and error-free. The Tour Plan (TP) approval process became digital, allowing for faster submissions and quicker approvals, saving time for everyone. Additionally, a Centralized CRM System was implemented to organize all employee data, so finding records became quick and hassle-free.
“We requested SANeForce team for tailor made expenses module which was delivered to us more than what we expected that was first of its kind and which help us a great controller over our financial management and our approvals and track. Also, the manager access gave special improvisation on the performance management.”
Shandir BalaSundaram, Business Unit Manager
- Axia Private Limited
The Outcome and Impact
The impact was clear. The time taken to settle med reps' travel claims was reduced significantly. Mistakes in travel cost approvals were eliminated with automated calculations. Managers could now track med reps' daily work and territory coverage more accurately. Tour Plan (TP) approvals, which earlier took days, were now handled quickly and smoothly. Employee records were instantly available, reducing admin workload.
“We have been using SANeForce solutions for more than a year and they have played a very crucial and pivotal role in our day-to-day operations. We have been using SANeForce solutions for almost a year which helped us in greater development in our efficiency and productivity.”
Shandir BalaSundaram, Business Unit Manager
- Axia Private Limited
Conclusion
By adopting SANeForce’s automation tools, Axia Lifesciences turned time-consuming manual work into fast, simple digital processes. This not only boosted med reps' productivity but also gave managers better visibility and control over field activities.
“The overall SANeForce team has given their greatest support and especially the commitment towards innovation and their unwavering continuous support helped us to achieve our organizational objectives as well.”
Shandir BalaSundaram, Business Unit Manager
- Axia Private Limited
With these improvements, Axia is now ready for continued growth in Sri Lanka’s pharma market.
Axia Lifesciences transformed how their field team works with the help of SANeForce. They simplified daily reporting, automated expense claims, and sped up approvals all without disrupting their existing workflow.
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