How BSV Group Achieved Field Force Success with SANeForce Pharma SFA Software.

About BSV

BSV (Bharat Serums and Vaccines Limited) a leading Indian biopharmaceutical company founded in 1971, specializes in women’s health, critical care, and fertility treatments. Today, BSV is part of Mankind Pharma, expanding its global presence with operations in over 30 countries and a workforce of 3000+ employees, BSV has been recognized as one of the top 10 biopharmaceutical companies in India. The company was also honoured with the Export Performance Award 2023-24 for its outstanding contribution in the Biopharma category.

Overcoming Operational Hurdles

BSV faced several challenges in its field operations, including fragmented reporting processes, lack of real-time visibility, and limited customization options for activity tracking. The absence of multilingual support and the need for admin-level control over data collection further complicated operations. To address these issues, BSV partnered with SANeForce to implement tailored digital solutions.

In addition, managing expense claims manually slowed down reimbursements, while event coordination and secondary sales tracking were areas with significant gaps. Doctor engagement relied heavily on traditional methods, which limited the impact of field visits. Together, these hurdles created inefficiencies that affected both rep productivity and leadership’s ability to make timely, data-driven decisions.

What We Built Together - Tailored Solutions for BSV

We implemented SANeForce Pharma SFA for BSV’s international business operations, building solutions that addressed their unique challenges and improved efficiency across teams.

1. Helping Representatives Stay on Track with Tour Planning and Daily Reporting

Structured tools for tour planning and daily call reporting were introduced, enabling real-time tracking of field activities and improving coordination between reps and leadership.

2. Making Expense Reporting Simple and Accurate

Automated expense reporting software allowed reps to submit expenses faster and with greater accuracy, reducing paperwork and enabling quicker reimbursements.

3. Listening to Field Teams with Interactive Complaint Forms

Complaint forms accessible through the mobile app enabled reps to log queries instantly, improving communication and ensuring faster issue resolution.

4.️ Giving Admins the Tools They Need through Web-Based Activity Forms

Admins gained the ability to create and manage activity forms for reps through a web interface, simplifying data collection and improving oversight.

5. Engaging Doctors More Effectively through E-Detailing

Interactive tools like videos and presentations were introduced to enhance doctor engagement, making detailing more efficient and impactful.

6. Tracking Samples and Inputs with a Simple, Inventory-Free System

A non-inventory sample input system was implemented, helping reps record doctor samples easily without complex tracking requirements.

7. Connecting Across Languages with Multilingual Support

Customized language support was added to help reps communicate with doctors in their preferred language, improving interaction and trust.

8. Making Data Work with Real-Time Prescription Capture

Real-time prescription capture aligned with promotions provided valuable data, allowing BSV to fine-tune marketing efforts.

Impact & Outcomes - Driving Change Across Teams

The implementations led to noticeable improvements in field efficiency and operational transparency. Reps were able to plan and report activities faster, while leadership gained better visibility into field operations and spending.

At the same time, doctor engagement and data-driven decision-making were significantly enhanced, empowering BSV teams with the tools and insights needed to deliver better healthcare solutions.

Results - The Impact of Digital Transformation

What’s Next - Future-Ready Modules

BSV’s partnership with SANeForce is entering an exciting new phase with several advanced modules in the pipeline. Secondary sales tracking and target module are being planned to enhance performance monitoring and streamline workflows.

A major highlight is the Event Management module, which has already been thoroughly discussed and finalized with BSV. The implementation is on the verge of rollout and will bring a comprehensive platform to plan, execute, and report medical events with greater efficiency - supporting BSV’s commitment to high-impact engagements and long-term growth.