Here are some of the key reasons why pharma businesses should consider using CLM:
Why use closed-loop marketing in the pharma business?
Go live with digital promotions, reporting!
Digitizing your pharma business collaterals & displaying it on iPad/tab to HCPs by executing marketing strategy while increasing impact.
Improved targeting and segmentation
CLM provides pharma companies with a wealth of data about their target audience, including their preferences, needs, and behaviors. This data can be used to segment the audience into more granular groups, allowing for more personalized and effective marketing campaigns.
Enhanced customer engagement
CLM helps pharma companies create a more personalized and engaging customer experience. By using data to understand individual customer preferences, CLM can be used to deliver the right content to the right people at the right time. This can lead to increased customer engagement, satisfaction, and loyalty.
Increased sales effectiveness:
CLM can help pharma companies improve the effectiveness of their sales teams. By providing sales reps with real-time feedback and insights, CLM can help them better understand their customers and tailor their sales pitches accordingly. This can lead to increased sales productivity and revenue.
Improved ROI
By using CLM to track the results of marketing campaigns, pharma companies can measure the return on investment (ROI) of their marketing efforts. This data can be used to identify which campaigns are most effective and allocate resources accordingly.
Increased agility
CLM helps pharma companies become more agile and responsive to changing market conditions. By using data to understand customer behavior, CLM can be used to quickly adapt marketing campaigns to meet the needs of the market
How do Closed Loop marketing benefits pharma brands?
Capture Attention & Build Trust
SAN CLM: E-Detailing promote interactive, engage, and deliver truly customer-centric detail that helps in today's hard-to-impress HCPs.
Optimized Resource Allocation:
CLM provides pharma brands with data-driven insights into the effectiveness of their marketing campaigns. This data allows for informed decisions on resource allocation, ensuring that marketing efforts are focused on the most impactful initiatives.
Enhanced Agility and Adaptability:
CLM enables pharma brands to quickly adapt their marketing strategies to changing market conditions and customer preferences. By continuously monitoring customer behavior and market trends, brands can remain agile and respond promptly to new opportunities and challenges.
Improved Regulatory Compliance:
CLM facilitates compliance with complex regulatory requirements governing marketing communications in the pharmaceutical industry. By tracking and managing customer interactions, brands can ensure that their marketing efforts adhere to all applicable regulations.
Strengthened Relationships with Healthcare Professionals (HCPs):
CLM promotes personalized engagement with HCPs, providing them with relevant information and tailored support. This fosters stronger relationships with HCPs, influencing their prescribing decisions and ultimately impacting patient outcomes.
" Read more: Featured Solution on Closed-Loop Marketing "
SANeForce Closed Loop Marketing Case Study
SANeForce created a better customer experience by providing increased valuable touch points on the Closed Loop Marketing tool – SAN CLM to Shalina Healthcare as per their requirements. By digitizing brand content and using e-detailing in face-to-face HCP engagements, Shalina Healthcare delivered more personalized, interactive presentations to engage HCPs and gather actionable data. Shalina Healthcare, wanted to use digital technology for both sales and medical delegates in a single platform which is more engaging, cost-efficient, and easier to manage. They found very much difficult to switch over applications for their delegates that was very difficult to manage, hard to track with limited impact and take actionable decisions.
Prior to implementing SAN SFE, FDC Pharma encountered various issues with their existing SFA software. Firstly, the software lacked advanced features beyond basic reporting capabilities. This limited their ability to gather meaningful insights from their sales data and hindered effective decision-making. Additionally, the software was web-based, which posed challenges in terms of accessibility and usability.Recognizing the need for a robust SFA solution, FDC Pharma chose to implement SANeForce's SAN SFE software. The implementation process involved seamless integration with their existing systems and customization to meet their specific requirements. The software was deployed across the organization, ensuring all relevant stakeholders had access to the system.
" Case Study: The importance of Activity Module (Custom Field Creation) in MR Reporting Software. "
Conclusion:
Closed- Loop Marketing (SAN CLM -Edetailing) emerged as a game changer in the pharmaceutical industry, revolutionizing the way companies approach sales and marketing. By fostering a seamless collaboration between marketing and sales teams, CLM empowers pharma businesses to achieve unprecedented levels of success in the competitive pharma marketplace by data - driven desicion making. As our SAN CLM E-Detailing provides valuable insights into customer behaviour and prepferences, enabling businesses to refine their marketing strategies and improve into overall ROI.