From Scattered Field Inputs to Clear Insights - Proqol Healthcare Enhances Field Performance Visibility and Execution with SANeForce

About Proqol Healthcare

Proqol Healthcare Pvt. Ltd., headquartered in Chennai, is a growing pharmaceutical company focused on delivering high-quality, evidence-based healthcare solutions across multiple therapeutic segments including cardiology, diabetology, neurology, and general medicine.

Driven by a mission to promote quality of life through innovative therapeutics, Proqol has steadily expanded its presence across India.

To bring structure and efficiency to these processes, Proqol partnered with SANeForce, and for the past 5 years the company has been leveraging SANeForce solutions to digitize its pharmaceutical field operations.

The Pain Points Behind Proqol’s Field Challenges

As Proqol Healthcare scaled its operations, several process inefficiencies began to impact field efficiency and reporting accuracy.

1. Field visit planning was not clearly structured, making it difficult for managers to track coverage and ensure doctors were being visited effectively.

2. Daily Call Reports were not always consistent, making it harder to get a clear and reliable view of field activities and performance.

3. Sales data from distributors was not fully consolidated, limiting visibility into product performance and actual market demand.

4. Tracking product samples and promotional inputs was not streamlined, leading to challenges in maintaining accurate records and accountability.

5. Pharma teams did not always have a clear view of market trends, making it difficult to understand what was working and take quick decisions.

The Approach to Overcoming These Challenges

To address these challenges, SANeForce introduced a set of customized solutions tailored to Proqol Healthcare’s field operations.

Implemented Solutions

✨ Tour Plan (TP) - Structured Field Visit Planning

With Tour Plan (TP), medical reps can plan and organize their field visits in advance, ensuring better coverage and prioritization of doctors. Managers gain visibility into schedules and approvals, making it easier to monitor field movements and ensure efficient territory management.

✨ Daily Call Reporting (DCR) - Structured Doctor Visit Reporting

DCR allows medical reps to capture doctor visit details in a consistent and structured format, improving the quality of field data. Managers and admins get real-time access to reports, making performance tracking more reliable and reducing delays in reporting.

✨ Secondary Sales – Better Market Visibility

The Secondary Sales module consolidates distributor-level sales data, giving medical reps better context on product movement in their territories. For managers, this improves visibility into demand patterns and supports quicker, data-driven decisions.

✨ SAN ZEN E-Detailing – Digital Doctor Engagement

With SAN ZEN E-Detailing, medical reps can present product information digitally during doctor visits, making interactions more flexible and engaging. It also allows managers to ensure updated and consistent communication across the field.

✨ Sample & Input Management – Tracking Promotional Materials and Samples

This feature enables medical reps to easily record the distribution of samples and promotional inputs. Managers and admins benefit from improved tracking, better inventory control, and more accurate records for accountability.

Planned Enhancements yet to be implemented

✨ RCPA – Enhanced Market Visibility

With RCPA, medical reps will be able to capture insights on prescriptions, competitor brands, and treatment trends during field visits. This will help managers understand market shifts, identify fast-moving brands, and align strategies with actual demand.

✨ Automated Expense Management – Simplified Expense Tracking

With automated expense management, medical reps will be able to record and submit expenses more easily, reducing manual effort. Managers and admins will benefit from faster approvals, better tracking, and improved control over field-related expenses.

Before vs After SANeForce Implementation

The Impact: Greater Visibility and Field Efficiency

With SANeForce in place, Proqol Healthcare has been able to create a more structured approach to field force management.

Medical representatives can now plan tours, report visits, and engage doctors digitally, while managers gain improved visibility into field activities and market movement.

Some of the key improvements include:

✔ More structured field planning.

✔ Improved reporting discipline.

✔ Better doctor engagement through digital detailing.

✔ Greater visibility into secondary sales activity.

✔ Improved control over samples and promotional inputs.

By digitizing these processes, Proqol has strengthened both operational efficiency and decision-making capabilities.

Five Years of Digital Progress with SANeForce

For over five years, SANeForce has partnered with Proqol Healthcare to support its journey toward digitized pharmaceutical sales operations.

Through the implementation of modules like Tour Plan, Daily Call Reporting, Secondary Sales, SAN ZEN E-Detailing, and Sample & Input Management, Proqol has built a strong digital foundation for managing its growing field force.

As the company continues to expand, upcoming implementations like Primary Sales and Automated Expense Management will further enhance its operational capabilities.