Discover LIFE Pharma's Journey of Building a More Structured and Digitally Enabled Approach to Field Ops with SANeForce

About LIFE Pharma

Established in 2011, LIFE Pharma is a pharmaceutical manufacturer headquartered in Dubai, UAE. Known for its commitment to delivering high-quality and affordable healthcare solutions, the company continues to expand its presence across multiple markets while investing in operational excellence and digital innovation.

In 2025, LIFE Pharma partnered with SANeForce to strengthen its field force operations through a connected digital framework that supports planning, reporting, doctor engagement, and sample management.

At a Glance

Challenges Before Implementation

As field operations expanded, LIFE Pharma sought a more structured and efficient approach to managing day-to-day field activities.

The organization aimed to:

✔ Streamline field planning and activity execution.

✔ Digitize daily reporting processes.

✔ Enhance doctor engagement through digital interactions.

✔ Improve the management of samples and promotional inputs.

✔ Establish a connected platform for field force operations.

To support these objectives, LIFE Pharma partnered with SANeForce to modernize key field processes and create a more organized field execution environment.

SANeForce Solutions Implemented

Tour Planning (TP)

We enabled their field teams to efficiently plan and organize their visits through a structured Tour Planning process. This helped improve scheduling and support more consistent field execution.

Daily Call Reporting (DCR)

The Daily Call Reporting module enabled representatives to digitally capture doctor interactions and activity details, creating a streamlined approach to field reporting.

E-Detailing- SAN ZEN

Our e-detailing solution enabled medical reps to deliver digital product presentations and facilitate more engaging interactions with healthcare professionals.

Sample & Input Management

We digitized sample and input management processes, helping field teams accurately record and manage sample distribution activities.

LIFE Pharma's Digital Field Operations Framework

Together, these solutions helped LIFE Pharma establish a structured and connected approach to field execution, enabling field teams to plan visits, engage healthcare professionals, record activities, and manage samples through a single digital ecosystem.

Business Benefits Achieved

✨ Structured Field Planning

Tour Planning helped create a more organized approach to scheduling and executing field visits.

✨ Streamlined Activity Reporting

Digital reporting reduced reliance on manual processes and supported timely recording of field activities.

✨ Enhanced Doctor Engagement

SAN ZEN provided representatives with a digital platform to deliver product information in a more engaging and consistent manner.

✨ Improved Sample Management

Digitized sample and input tracking helped support better recording and monitoring of distribution activities.

✨ Connected Field Operations

Integrating planning, reporting, detailing, and sample management into a single platform helped establish a more connected field force ecosystem.

In a Nutshell

As LIFEPharma continues to advance its field operations, its collaboration with SANeForce marks a significant step toward a more connected and digitally driven future. The implementation has helped establish a unified framework for field execution, enabling teams to engage healthcare professionals more effectively while maintaining structured and streamlined field processes.

By bringing planning, engagement, reporting, and sample management into a connected ecosystem, LIFEPharma has laid the groundwork for greater operational consistency, stronger field effectiveness, and sustained growth in an increasingly dynamic healthcare landscape.