From Tracking Activities to Managing Outcomes: How Imperial Modernized Field Operations with SANeForce

About Imperial

In 2023, Imperial partnered with SANeForce to strengthen the efficiency, visibility, and accountability of its field operations. As the organization continued expanding its pharmaceutical outreach activities, the need for a more structured and connected field management ecosystem became increasingly important.

The objective was to streamline field reporting, improve attendance visibility, establish standardized workflows, and create a foundation for future digital initiatives. Through SANeForce, Imperial began its journey toward a more connected, data-driven approach to field force management.

Challenges they faced

Before implementing SANeForce Pharma SFA Software, Imperial faced several operational challenges that limited field force visibility and reporting efficiency.

Field activities were often managed through disconnected processes, making it difficult for management teams to obtain timely insights into daily execution. Attendance information and reporting data existed across multiple systems, creating additional effort for monitoring and decision-making.

The absence of a unified platform also made it challenging to maintain consistency in field reporting while ensuring greater accountability across teams.

As operations continued to scale, Imperial required a solution that could centralize reporting workflows, improve operational transparency, and provide management with faster access to field intelligence.

Strategic Implementations

✨ Tour Planning (TP)

SANeForce introduced structured tour planning workflows that enabled better planning, visibility, and monitoring of field activities. Teams could align their schedules more effectively while management gained improved oversight of planned field execution.

✨ Daily Call Reporting (DCR)

Digital DCR implementation helped standardize reporting processes across the organization. Field representatives could record activities efficiently while managers received timely and accurate reporting insights.

✨ Attendance API Integration

Attendance information was integrated into the operational ecosystem, helping management gain quicker visibility into workforce activity and attendance-related reporting.

✨ DCR Report API Integration

The integration of DCR reports enabled smoother data flow between systems, reducing manual intervention and improving access to reporting information for business stakeholders.

✨ Sample Input Integration (Upcoming)

To further strengthen field operations, Imperial is currently preparing for Sample Input Integration, which will help create greater visibility and control over sample-related activities in the future.

Before vs After SANeForce

Results Achieved

Following the implementation of SANeForce, Imperial established a stronger operational framework for managing field activities.

Management teams gained improved visibility into reporting and attendance data, while field representatives benefited from more structured reporting processes. API-driven connectivity reduced operational silos and enabled smoother information flow across systems.

The implementation also created a scalable digital foundation capable of supporting future enhancements and growing operational requirements.

Impact After Implementation

The SANeForce implementation helped Imperial move toward a more connected and transparent field operations environment.

✔ Improved visibility into field activities and workforce reporting.

✔ Standardized reporting processes across teams.

✔ Enhanced operational transparency through integrated reporting systems.

✔ Reduced dependency on disconnected workflows and manual consolidation.

✔ Established a scalable foundation for future digital initiatives, including Sample Input Integration.

Today, Imperial is better positioned to manage field operations with greater efficiency, visibility, and control while continuing its digital transformation journey with SANeForce.