What impact did East West Pharma’s adoption of SANeForce have on reporting efficiency and field performance

A Quick Look at East West Pharma

East West Pharma is a growing pharmaceutical organization with a strong presence across key markets, driven by its focus on quality healthcare delivery and expanding distribution reach. With a diverse product portfolio and an extensive field force network, the company operates in a highly competitive environment where execution consistency and market responsiveness are critical.

As operations expanded, the need to bring greater structure, control, and alignment across field activities, sales processes, and reporting became increasingly important. The next phase of growth required a more connected and data-driven operational approach.

Where Execution Lacked Structure and Control

Before implementing SANeForce, East West Pharma faced several operational challenges that impacted efficiency and decision-making.

Field planning was inconsistent, leading to uneven coverage and lack of alignment with business priorities. Daily reporting processes were time-consuming, limiting the ability to track performance effectively.

Sample and input management lacked structured tracking, making it difficult to monitor distribution and utilization. Sales data across primary and secondary channels was not easily consolidated, affecting visibility into actual market performance.

Doctor engagement and competitive insights through RCPA were captured inconsistently, while order management and target tracking lacked real-time alignment with field execution. Additionally, manual processes across multiple functions reduced overall efficiency and slowed decision-making.

Solutions Deployed to Drive Structured Execution

East West Pharma partnered with SANeForce to implement a connected ecosystem that streamlined field operations, sales processes, and reporting.

✨ Tour Planning & Daily Call Reporting (DCR)

Structured tour planning enabled better territory coverage and alignment with business priorities. Daily call reporting ensured that every interaction was captured digitally, improving reporting efficiency and performance tracking.

✨ Sample Management

A streamlined system for sample tracking ensured better control over distribution, improved accountability, and reduced discrepancies in field usage.

✨ Input Management

Input allocation and tracking were digitized, enabling better visibility into resource utilization and ensuring alignment with promotional strategies.

✨ RCPA (Retail Chemist Prescription Audit)

RCPA enabled structured capture of competitor insights, prescription behavior, and market dynamics, helping teams make more informed strategic decisions.

✨ Leave Entitlement

A structured leave management system simplified approval, improved planning, and ensured better workforce availability and coordination.

✨ Secondary Sales

Secondary sales tracking provided improved clarity into stock movement and market demand patterns, supporting better planning and decision-making.

✨ Primary Sales

Integration of primary sales data helped align field execution with actual sales performance, enabling better tracking against business goals.

✨ Quiz Module

The quiz module supported continuous learning and knowledge reinforcement for field teams, ensuring better product understanding and engagement quality.

✨ E-Detailing

Digital detailing tools enabled standardized and consistent communication with doctors, improving engagement quality and brand messaging effectiveness.

✨ Target & Sales Tracking

Target vs. sales tracking provided clear visibility into performance, helping teams stay aligned with goals and enabling timely course correction.

✨ Order Management

A streamlined order management system improved order capture, reduced delays, and ensured better coordination between field teams and supply chain.

Turning Operations into Measurable Performance

With SANeForce in place, East West Pharma transitioned from fragmented processes to a more structured and connected way of working.

Field teams were able to plan, execute, and report more efficiently, while management gained clearer insights into performance, sales, and market activity. Sales tracking became more aligned with execution, and decision-making became faster and more data-driven.

The shift brought greater consistency, improved coordination, and stronger control across all levels of operations.

Outcome and Impact – Driving Business Efficiency

✨ Improved Reporting Efficiency

Digital reporting significantly reduced delays and improved accuracy.

✨ Stronger Field Productivity

Structured workflows enabled better planning and execution across teams.

✨ Enhanced Sales Tracking

Primary and secondary sales visibility improved overall market understanding.

✨ Better Resource Management

Sample and input tracking ensured efficient utilization and accountability.

✨ Informed Decision-Making

RCPA insights and structured data supported smarter strategic planning.

✨ Operational Control

Connected systems improved coordination, monitoring, and performance tracking.

Strategic Transformation

East West Pharma moved from disconnected workflows and manual processes to a digitally connected operational model.

By integrating planning, reporting, sales tracking, engagement, and order management into a unified system, the organization established a strong foundation for scalable growth and improved execution.

Thus,

East West Pharma’s adoption of SANeForce transformed its field operations into a structured, insight-driven system.

By improving reporting efficiency, strengthening sales tracking, and enabling better execution control, the organization was able to enhance performance, streamline processes, and build a more responsive and data-driven business environment.