Discover how SANeForce Created a Stronger Operational Backbone for Ashro Drug Store

At a Glance

Key Results:

About Ashro Drug Store LLC

Founded in 1994, Ashro Group is a multinational healthcare organization with operations across the UAE, Saudi Arabia, Myanmar, Cambodia, Thailand, and Vietnam. The group operates across pharmaceuticals, medical devices, wellness products, and healthcare distribution.

Ashro Drug Store L.L.C., based in Dubai, focuses on pharmaceutical distribution across areas including injectable, prescription, biosimilar, and OTX products. The company serves hospitals, clinics, and pharmacies through its distribution network and works closely with healthcare professionals across its markets.

To bring greater structure to its field operations, Ashro Drug Store partnered with SANeForce, beginning its implementation on 17 July 2026. The implementation focused on two core areas of field-force management: Tour Planning and Daily Call Reporting.

Creating a Clearer Structure for Field Operations

As field teams manage multiple visits and daily activities, maintaining consistency between planned work and actual field activity becomes important for operational control. Without a structured workflow, planning and reporting can become separate activities, making it harder to maintain a clear view of field execution.

Ashro Drug Store needed a more organized approach to managing field plans and capturing daily activities. The implementation therefore focused on connecting what field teams planned to do with what they actually accomplished during the day.

An additional requirement within the implementation was to preserve important customer context when field responsibilities changed. When a listed doctor was transferred from one user to another, the system was configured to capture the hospital name associated with that doctor. This helped retain the institutional context behind the doctor record during the transfer.

What SANeForce Built for Ashro Drug Store

SANeForce implemented two core capabilities for Ashro Drug Store, creating a structured workflow from field planning through daily reporting.

✨ Tour Planning - Giving Every Field Day a Defined Plan

The Tour Planning module provides field teams with a structured way to organize their visits and activities in advance. Instead of approaching fieldwork as a series of individual daily tasks, representatives can work according to a planned schedule.

This creates a clearer framework for field activity and gives managers a better basis for understanding how fieldwork is organized. By establishing the plan before execution, Ashro Drug Store can create greater consistency in how field activities are scheduled and managed.

Key Focus

✔ Structured field planning

✔ Organized visits and activities

✔ Planned field schedules

✔ Greater consistency in field execution

✨ Daily Call Reporting - Turning Field Activity into a Structured Record

Daily Call Reporting was implemented to capture field interactions and activities in a consistent digital workflow.

The DCR process gives representatives a defined mechanism to record their daily calls, while providing managers with a structured view of activities taking place in the field. This helps reduce the gap between field activity and the information available to management.

Together, Tour Planning and DCR create a connected flow: activities can be planned in advance, carried out in the field, and subsequently recorded through daily reporting.

Key Focus

✔ Digital daily call reporting

✔ Structured field activity capture

✔ Better management visibility

✔ Connected planning and reporting

✨ Preserving Hospital Context During Doctor Transfers

A specific requirement of the implementation was incorporated into the doctor-transfer workflow. When a listed doctor is transferred from one field user to another, the hospital name must also be captured.

This adds an important layer of context to the transfer process. Rather than treating a doctor transfer simply as a change in user ownership, the associated hospital information is retained as part of the field-management process.

For a business working across hospitals, clinics, and other healthcare institutions, maintaining this relationship helps ensure that customer information remains meaningful as field responsibilities change.

Key Focus

✔ Hospital information capture

✔ Context retained during doctor transfers

✔ Better continuity of customer information

From Field Planning to Daily Visibility

The implementation brings two important stages of field-force management into a more connected workflow: planning and reporting.

Tour Planning establishes what the field team is expected to accomplish, while Daily Call Reporting records what takes place during field activity. This creates a clearer information trail across the field day and gives managers a more structured basis for reviewing field activities.

The hospital-linked doctor transfer requirement further strengthens the quality of field information by ensuring that relevant hospital context is retained when responsibility for a doctor changes.

Together, these capabilities give Ashro Drug Store a more structured foundation for managing field activity and maintaining continuity in its customer records.

Building a More Accountable Field Rhythm

The value of the implementation extends beyond replacing manual field reporting with a digital process. By connecting planning with daily reporting, Ashro Drug Store has established a more consistent operating rhythm for its field teams.

Representatives have a defined structure for planning their activities and a standardized way to record their calls. Managers, in turn, gain a more organized view of field activity rather than relying on disconnected updates.

The implementation also demonstrates how seemingly small workflow requirements - such as capturing the hospital name during a doctor transfer - can preserve important business context within a field-force system.

Results - Bringing Structure to Field Activity

Conclusion

With SANeForce, Ashro Drug Store has established a more structured approach to managing its field operations through Tour Planning and Daily Call Reporting.

The implementation connects field planning with daily activity reporting while also addressing the practical need to retain hospital context when doctors move between field users. By bringing planning, reporting, and relevant customer information into a more organized workflow, SANeForce provides Ashro Drug Store with a stronger foundation for consistent and accountable field operations.

What’s Next - Building on a Connected Field Foundation

Ashro Drug Store's journey with SANeForce establishes a digital foundation across field planning, daily reporting, and hospital-related activities.

With its core workflows connected and its doctor-transfer process tailored to capture hospital information, the implementation provides a flexible foundation that can support Ashro's evolving field operations.

As the organization continues its digital journey, this foundation can be expanded to accommodate additional field-force requirements and further strengthen operational visibility and execution.

Frequently Asked Questions?

1. When did Ashro Drug Store begin its journey with SANeForce?

Ashro Drug Store began its journey with SANeForce on 17 July 2026.

2. Which SANeForce modules were implemented for Ashro Drug Store?

The implementation includes Daily Call Reporting (DCR), Tour Planning (TP), and Hospital.

3. What was the customized requirement implemented for Ashro Drug Store?

Ashro required the hospital name to be requested when transferring a listed doctor to another user.

4. How does the doctor-transfer customization work?

When a listed doctor is transferred from one user to another, the workflow asks for the hospital name, allowing the relevant hospital information to be captured during the reassignment.

5. How does SANeForce support Ashro's field representatives?

Tour Planning supports structured field planning, while DCR provides a digital workflow for recording field calls and interactions.

6. How does the Hospital module contribute to Ashro's workflow?

The Hospital module brings hospital-related activities into the digital field-force environment, helping organize these activities alongside field planning and reporting.