Abacus Pharma building a unified framework for field execution across East Africa

About Abacus Pharma

Abacus Pharma operates across key East African markets, including Kenya, Tanzania, and Uganda. Since partnering with SANeForce in 2024, the company has been focused on strengthening field operations through a connected digital framework that supports visibility, accountability, and consistent execution across its field force.

To support its growing field force and establish a more connected operational framework, Abacus Pharma partnered with SANeForce to streamline field execution, strengthen reporting accuracy, and enhance visibility into field activities.

At a Glance

Pre-Implementation Challenges

Managing field operations across multiple countries requires a balance between visibility, consistency, and operational control. As Abacus Pharma expanded its presence across East Africa, the need for a more unified and scalable field management approach became evident.

The organization was already utilizing SANeForce's field force platform through a dedicated deployment environment. However, with growing operational requirements, the company sought a more streamlined architecture that could support future scalability while maintaining flexibility and performance.

In addition, ensuring consistent execution of field activities, tracking doctor visits effectively, monitoring sample distribution, and validating field presence remained critical priorities for the business.

Implementations that Enhanced Productivity

To address these operational requirements, SANeForce implemented a structured set of solutions tailored to Abacus Pharma's field operations.

1. Transition to SANeForce One Build Architecture

Abacus Pharma recently migrated to SANeForce's One Build environment, a modern platform architecture designed to provide a unified application framework while maintaining dedicated databases for individual organizations.

This approach enables companies to benefit from a common platform experience while retaining flexibility through configurable features and organization-specific settings. The architecture also supports smoother upgrades, simplified maintenance, and improved scalability as operational requirements evolve.

2. Tour Planning (TP)

SANeForce enabled structured Tour Planning to help field teams plan visits efficiently, improve territory coverage, and ensure better alignment between planned and executed activities.

3. Daily Call Reporting (DCR)

The Daily Call Reporting module provided a streamlined process for capturing field interactions, visit outcomes, and activity updates in real time, enabling better reporting accuracy and visibility.

4. Sample & Input Management

SANeForce digitized the management of samples and promotional inputs, helping field teams record distribution activities accurately while providing management with greater visibility into utilization.

5. Geo-Fencing

Geo-Fencing was implemented to strengthen field activity validation by enabling location-based verification of visits, improving transparency and accountability across field operations.

What Resulted In?

The implementation created a more connected and structured field execution environment across Kenya, Tanzania, and Uganda.

Field teams gained a unified platform for planning, reporting, and activity tracking, while management benefited from improved visibility into day-to-day field operations.

The transition to the One Build architecture also established a scalable technology foundation capable of supporting future business growth and evolving operational requirements.

Key Highlights of the Results Include

✨ Improved Field Visibility

Management teams gained better visibility into field activities and execution across multiple regions.

✨ Enhanced Reporting Consistency

Digital reporting processes improved the consistency and availability of field activity data.

✨ Stronger Field Accountability

Geo-Fencing added an additional layer of verification to field activities, helping strengthen compliance and reporting confidence.

✨ Better Sample Tracking

Digitized sample and input management improved monitoring and control over field distributions.

✨ Scalable Operational Foundation

The move to SANeForce One Build positioned Abacus Pharma on a modern architecture designed to support future expansion and operational efficiency.

Impact / Outcome

The collaboration between Abacus Pharma and SANeForce helped establish a more unified approach to field force management across East Africa.

The adoption of SANeForce's field force solutions enabled Abacus Pharma to create a more connected operational ecosystem, bringing greater visibility, consistency, and control to field operations across East Africa.

Today, the organization benefits from a more connected field ecosystem that supports efficient execution, improved reporting practices, and better decision-making across its regional operations.