Author : Francy Wishny G
Why Your Pharma CRM is the Backbone of Field Success?
A Pharma CRM is a tailored Customer Relationship Management system designed to enhance pharmaceutical sales and marketing activities. It assists medical representatives, managers, and marketing groups in scheduling visits, overseeing doctor engagements, documenting daily tasks, and monitoring sales results.
Pharma CRMs improve visibility and simplify everyday field operations via modules for reporting, expense tracking, and activity management.
Phyzii Pharma CRM
A cloud-based platform designed for pharmaceutical sales and marketing teams to manage doctor visits, sample distribution, and daily field activities. It provides digital engagement tools like CLM and e-detailing while offering reporting and analytics to track performance and optimize operations.
SANeForce Pharma CRM
A pharma-focused Sales Force Automation solution that streamlines MR reporting, expense management, and workflow administration. With offline access, geo-tagging, and seamless integration with ERP, SAP, and analytics systems, it delivers real-time insights and efficiency, keeping pharmaceutical teams productive and compliant.
Let’s explore a few functional differences between these two platforms:
| Criteria | Phyzii Pharma CRM | SANeForce Pharma CRM |
|---|---|---|
| Pricing Model | Premium pricing with additional costs for customization and renewals. | Cost-effective & affordable pricing with flexible customization. |
| Workflow Automation | Predefined workflows designed for standardized pharma execution. | Advanced workflow automation with configurable rules, approvals, and actions. |
| Admin Capabilities | Limited admin controls; many configurations require backend or support team intervention. | Full frontend admin control to manage users, workflows, reports, dashboards, and settings independently. |
| User Experience | Interface built around structured workflows; users may need some time to get familiar. | Mobile-first, easy-to-use interface designed for quick adoption by medical representatives. |
| Customized Reports | Standard report formats with limited customization. | Fully customizable reports aligned with role, territory, and business needs. |
| Dynamic Form Creation | Uses predefined data capture structures with limited flexibility. | Enables dynamic form creation tailored to specific workflows and field activities. |
| Integration Model | Strong pharma integrations; yet rely on third-party tool for HRMS, FMCG, payroll, and other sectors. | First-party, inbuilt integrations for pharma, FMCG, HRMS, payroll, ERP, SAP, billing, and Power BI. |
| Dashboard Creation | Standard dashboard formats with fixed, high-level dashboards and limited customization. | Create dynamic dashboards by selecting required data fields and viewing them in multiple visualization formats. |
| Brand Management & Live Tracking | Basic brand visibility through reports and campaigns. | Advanced brand management with 2-Spot GPS live tracking for real-time field and brand movement. |
| E-Detailing Format Support | Optimized for HTML-based detailing. | Supports multiple formats including JPG, HTML, PDF, and other media. |
| Synchronization Control | Standard data synchronization to maintain consistency. | Individual user-level sync with compliance checks before actions are allowed. |
| Scalability | Designed for centralized team structures. | Scales easily across teams, divisions, and field hierarchies. |
User Experience & Interface
Phyzii Pharma CRM follows a web-based interface designed mainly for desktop usage, with a strong focus on marketing and doctor engagement activities such as campaign management and call planning. The interface is optimized for iPad use, allowing medical representatives to access and navigate key functions smoothly during field visits.
SANeForce Pharma CRM features a mobile-first, intuitive interface built for both field and admin operations. Medical representatives can capture MR reporting, expense entries, and daily activities directly from mobile devices-even in offline mode. Along with ease of use and minimal training requirements, the platform is supported by a VAPT-certified system, reinforcing secure and reliable day-to-day usage.
In a Nutshell
Phyzii serves a focused, high-profile client base, primarily large, well-established pharmaceutical organizations. Its model supports premium brands and specialized workflows, catering to clients who are willing to invest significantly even for basic customizations and dedicated support. Their workflows are expected to align with the software rather than the software adapting to them.
SANeForce, in other hand, is designed to support pharma organizations of all scales, including growing teams. It provides flexibility and customization as part of the platform at no extra cost, along with dynamic dashboards, real-time insights, and adaptable workflows that allow teams to respond quickly to evolving business needs.
In essence, Phyzii caters to premium, large-scale enterprises, while SANeForce delivers a versatile, cost-effective solution that grows with any pharma business.